In Part 1 of my Brand Collaborations series, How to Not Get Brands to Work With You, I outlined some of my biggest pet peeves as someone who works in influencer outreach and collaborations. This week, I wanted to share my top tips on writing successful pitches to brands you would like to partner with. Here are my top 5:
1. Tailor Your Pitch: I can 100% tell when a pitch comes through that has most likely been copy-pasted dozens of times. It's incredibly general and does not mention anything about the brand. I'm more likely to want to collaborate with someone who shares why the brand would be a good fit for their blog, if they have used the brand before (extra points!) or any personal anecdotes about the brand or products.
If you're able to personalize the pitch, please do so. If we met at a conference or event, mention that! I'm more likely to be favorable to pitches from bloggers I have already met or have a connection to.
2. Be Specific: In your pitch, be sure to include details about what you want from the collaboration, what you're offering and be upfront about your sponsorship fees. I love getting pitches that outline exactly what the influencer wants to do, how they'll be using the products and positioning the brand. However, some won't mention any sort of fee in their initial email which leaves me going 'Great! Is there a fee or do they just want product... or??' Don't leave me guessing.
3. Keep It Professional: Treat the email pitch as you would any piece of professional correspondence- polite, friendly and grammatically correct. I'm not sure which is worse, a pitch that comes off as condescending and demanding or one that includes grammatical errors or lacks basic sentence structures.
Also, please feel free to follow up-- sometimes I get wrapped up in other projects or meetings and unfortunately forget about your email. Or, maybe I'm just waiting on the go-ahead. Follow ups help get you back on my mind. Just please don't incessantly follow up or send the same email over and over.
4. Include a Media Kit: Your media kit doesn't have to be anything fancy or even an attachment. You can just include a few lines in your pitch about monthly page views, unique visits and a couple links to similar content that you feel would align with the brand you are pitching to. I have seen shops and even other bloggers selling media kit templates and they honestly aren't worth the spend or taking the time to constantly update it. I suggest that you include your stats and links at the end of your pitch, or link to a media kit page on your blog.
5. Add Your Links: Always, always, ALWAYS include links or hyperlinks to your blog/channel and social media profiles in your pitch. One of my biggest pet peeves and a huge turn off is not including links that click directly to your profiles and blog (unless we have an established relationship and I know you). I mentioned this in Part 1, but it's so important to me that I just have to mention it again. Please do not make me hunt for your social stats or worse, try to bait me into replying to you in order to get your information. No joke, I received a pitch this past week in which the sender talked up their social following and then wrote that if I were interested they would then send me their link. Dah-lete!
Did you find this post helpful? Let me know in the comments below!