Where can you go to find hundreds of screeching, celeb-crazed tweens as if The Biebs himself just made an appearance? BeautyCon!
Joking aside, I was offered 2 VIP tickets to attend BeautyCon
, a beauty
and fashion conference in Downtown Los Angeles this past weekend and took my
sister Melissa along. The conference features panelists from some of the
biggest Internet influentials in beauty and fashion, mainly YouTube stars/gurus. Aside from
the screaming girls, we actually had a good time and were able to check out
many of the booths. Panelists included Kandee Johnson, Aimee Song, Elle & Blair
Fowler, Shay Mitchell, Bethany Mota, Kelly Osbourne and more. We forwent the speakers
and sessions— the lines for these were long and tween-filled, not our scene. I'm not even 30 and I felt like an oldie :P
One of my favorite booths included Mr. Kate’s
, which had such a cute set up and was filled with her gorgeous
jewelry designs —I even got to meet her which was so awesome! I’m loving her
, stylish girly yet sophisticated faux tattoos—I picked
out a DIY gold arrow for my arm and it still
has not washed off! Um, can real gold tattoos be a thing, please? She also just launched her watercolor BeautyMarks
, they’re so
pretty, check them out!
We also headed over to ELLE Magazine’s booth (gorgeous!), where we had Charmsies,
cute iron in hair charms, applied to our hair. These are super easy to
apply and look so cute—you simply attach the charms to your hair using a
straightening iron. Charmsies offers several different styles and even offers a
collaboration with Free People
Another brand I discovered at BeautyCon was Scratch
who offers a Monthly Mani Box filled with limited edition nail wraps (similar
to foil but look more realistic, like nail polish), tools, how-tos and nail
accents and more. Each month the box is curated by a special guest—past curators
include I Spy DIY, Joy the Baker, and Get Nailed.
Scratch offered accent nail wraps made just
for BeautyCon—I got the adorable Lipstick (of course!) and Palm Tree designs.
Watching the manicurist apply them, I know I can easily do it myself—it was
even so easy for her to trim them. Add a top coat and done! If you’re into nail
art and love monthly boxes, this one is definitely worth looking into.
* We forgot to snap a pic while
there of the cute BeautyCon edition nail wraps. By now they're not so perfect... I am the worst with manis and chipped nails!
Covergirl offered quick makeovers and manis while a DJ
spinned some beats, there was a lash bar, a selfie studio, NYX had a booth that
featured a beauty vending machine, there was even a puppy “kissing booth”
sponsored by a pet rescue (I did feel bad for the puppies though, it probably
wasn’t the best environment for them L
), a VIP/Pro lounge and more. Overall we had a good time and it was actually
pretty fun hanging out with my lil sis. Here are a few more snaps from the day: